Kej by Kej
Kej by Kej is a premium Indian audio brand co-created by 3X Grammy® winner Ricky Kej. Known for combining immersive sound with cutting-edge design, the brand needed a powerful digital launch strategy to capture the high-end headphones segment on Amazon.
Industry
Audio Accessories
Founded
2021
Key Markets
India
Headquarters
India
Growth Stage
Enterprise
Website
www.kejbykej.com
Challenges
We made result-focused
strategies for business.
Kej by Kej struggled with low visibility across major e-commerce platforms and online channels. Without a strong digital presence, the brand faced challenges in reaching potential customers and competing with established audio brands. Limited brand awareness made it difficult to drive sales and establish credibility in the online marketplace.
Low online visibility and marketplace presence
No foundational eCommerce setup or brand assets for digital platforms.
High competition in the premium audio category
Need for a full-service partner to manage listings, content, advertising, and growth.
Solutions
Complete Brand Onboarding on Amazon
We launched Kej by Kej on Amazon with a full-stack eCommerce strategy—from brand setup and creative content to advertising and ongoing optimization—crafted to reflect its premium appeal while driving discoverability and conversions.
We built a strong branded presence with Premium A+ Content, showcasing product features, brand inspiration, and Ricky Kej’s legacy through comparison charts, image overlays, and custom banners—enhancing trust and elevating the shopping experience.
We created keyword-rich listings that blended specs like ANC and battery life with the emotional pull of a Grammy-backed audio experience. Visual infographics highlighted key benefits, reducing decision fatigue and driving conversions.
Brand Storefront Creation
We built a multi-page Amazon Brand Store that reflected the elegance and essence of Kej by Kej. Each section was designed to guide customers through different product collections, educate them on technology used, and cross-promote accessories. This not only improved average order value but also created a seamless, on-brand shopping experience for visitors.
Search Optimization & Organic Strategy
Our organic growth efforts started with comprehensive keyword mapping and backend optimization to improve search ranking for high-volume, high-intent terms.
Each listing and A+ content piece was infused with this SEO strategy. As a result, the brand’s visibility grew exponentially, with organic revenue rising from 0% to 60% in just six months.
Advertising & Market Share Capture Strategy
We implemented a full-funnel ad strategy using Sponsored Product, Sponsored Brand, and Sponsored Video ads. Campaigns were segmented to target branded, non-branded, and competitor keywords.
Our bid strategies, placement modifiers, and A/B tested creatives helped reduce CPC by 50% over the year, while maintaining an average ROAS of 4X. The ads played a crucial role in accelerating visibility and capturing market share in the premium audio segment.
Inventory Projection Suggestion
Advertising campaigns should be timed with inventory availability to prevent stockouts or overstock. We made sure TL does not cut loose due to inventory issues.
End-to-End Amazon Setup
We launched Kej by Kej from scratch on Amazon, handling everything from product listing creation to catalog uploads, compliance, inventory integration, and pricing strategy—ensuring a seamless digital debut for this premium audio brand.
Branded Creatives & Storefront
Our team designed visually compelling infographics, SEO-rich listings, premium A+ content, and a multi-page Brand Storefront that conveyed the legacy of Ricky Kej while showcasing product innovation—maximizing brand impact and engagement.
Advertising & Market Share Strategy
Using a performance-first ad approach, we launched Sponsored Ads across SP, SB, and SBV formats. Through weekly optimizations, we captured the premium headphones market while reducing CPC, increasing ROAS, and boosting conversion rates 5X.
Keyword, Pricing & Competitor Analysis
We conducted thorough keyword research to identify relevant keywords that potential customers were searching for. We used tools like Amazon’s tool Helium10 to find the best keywords for our products.
Pricing Analysis involves evaluating the pricing strategy of a brand’s products to ensure competitiveness, profitability, and alignment with market trends.
Results
Kej by Kej
Within the first two quarters, revenue scaled by 1.8x every quarter. Our SEO and content initiatives fueled a 60% organic sales share, and the paid campaigns achieved an impressive 4X ROAS.
With strategic content, ad placement, and store optimization, the conversion rate witnessed a 5X boost while average CPCs were cut in half—demonstrating sustainable growth through both organic and paid channels.
2.2X
Quarterly Revenue Growth
4X
Average ROAS Achieved
50%
Reduction in CPC
5X
Growth in Conversion Rate