GirOrganic
GirOrganic, known for its premium A2 Pure Ghee, partnered with ThinkWhy to scale online sales and pursue leadership in the organic, health-focused food segment.
ThinkWhy helped GirOrganic scale revenue from Marketplaces as well as DTC website. They exceeded our expected revenue growth significantly. Their approach to sales and brand growth is exceptional.
Nitin Ahir
Founder & Dairy Technologist
Industry
Health & Wellness
Founded
1990
Key Markets
India
Headquarters
India & USA
Growth Stage
Scale Up
Website
www.girorganic.com
Challenges
We made result-focused
strategies for business.
Our goal was clear: 6X online revenue growth while building long-term brand trust and awareness in a highly fragmented and competitive market.
Too Many Competitors, Few Benchmarks
Low Brand Visibility
Limited Marketplace Strategy
Customer Awarness
Solutions – Amazon Growth Strategies
Driving Scalable Growth on Amazon
Discover how we helped brands unlock scalable, profitable growth on Amazon through smart marketplace strategies, creative optimization, and data-driven execution.
Complete Marketplace Advertising Setup
Launched Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns with structured targeting layers — branded, generic, competitor, and product targeting — to capture demand at every stage.
Product Listing Optimization with Enhanced Brand Content
Revamped Amazon product pages with Enhanced Brand Content (EBC) highlighting Gir Organic’s UVPs like “Traditional Bilona Method,” “100% Natural Ingredients,” and “Rich in Omega 3 & 6.”
Building Brand Storefront on Amazon
Developed a brand storefront showcasing full product ranges, the brand’s heritage, health benefits, customer stories, and featured bundles for cross-selling.
Profitability Focused Scaling
Identified and doubled down on high-margin SKUs, ensuring campaign scaling was aligned with maintaining profitability.
ACOS Control Mechanisms
Implemented bid optimizations, negative keyword strategies, and spend reallocation regularly — helping reduce ACOS by 62% while growing sales.
Inventory Projection Suggestion
Advertising campaigns should be timed with inventory availability to prevent stockouts or overstock. We made sure TL does not cut loose due to inventory issues.
BSR Top #20 on Amazon
Achieved a Top #20 Best Seller Rank by capturing high-intent keywords and winning key search placements.
Sustained ACOS Control
Maintained profitability by optimizing bids and budgets even while aggressively scaling advertising.
Optimized listings and storefronts
Enhanced product pages and brand storefront improved buyer confidence, leading to higher conversions.
Strategic Keyword Research and Targeting
Conducted in-depth keyword research to capture both high-intent searchers (“Buy A2 Ghee”) and broader health-focused audiences (“Healthy Organic Ghee,” “Best Desi Ghee”).
2x
Semi annual growth in revenue
80%
Organic Sales Came
25%
YoY ACOS Recovery
47%
YoY TACOS Recovery
Solutions – DTC Growth Strategies
Paid Social Campaigns to Generate Demand
Built full-funnel campaigns highlighting the purity, health benefits, and heritage of Gir Organic Ghee.
Targeted health enthusiasts, fitness-focused audiences, young parents, and organic shoppers with carousel ads, video testimonials, and lifestyle creatives.
Solution: Shifted to Shopify with better tools & optimizations. Standardized pricing across the site for a seamless shopping experience.
Solution: Added testimonials to build credibility. Model images enhanced product visibility, improving engagement and trust.
Solution: Gradually increased spending based on needs. Focused on traffic ads to gather data with lower CPCs at the initial stage.
Solution: Followed up with Shopify to recover the account. Removed payment methods and restricted access to prevent further issues.
Solution: Introduced add-ons like gift wrapping for easy gifting. Created bundles & combos to increase sales and boost average order value.
Educational Content for Ad Creatives Strategy
Created awareness-led ad creatives focusing on educating audiences about the difference between A2 Ghee and regular ghee — “Why A2?”, “Benefits of Bilona Method,” “Boost Immunity Naturally.”
Solution: Started with traffic ads to improve the data and increase the spends. Initially 2-3 campaigns launched to improve the spends.
Solution: A new ad account launched with a backup payment method to ensure the smooth running of the ads.
Solution: Multiple interest-based audience-tested to improve the conversions. Location-based targeting to enhance the relevancy. Focused on an age-group-based audience
Solution: Landing pages were reviewed and updated. Catalog product links were fixed and a manual catalog was created to ensure the products had no errors.
Solution: Started offer-based ads, to boost conversions. Refined audience to decrease the cost per purchase
Search Engine Marketing (Google Ads) – Demand Capture
Launched high-intent search campaigns targeting keywords like “Buy A2 Ghee Online,” “Best Organic Ghee India,” and “Healthiest Ghee for Weight Loss.”
Product Page Conversion Optimization
Directed paid traffic to optimized landing pages with strong product storytelling, highlighting Gir Organic’s certification, production methods, and customer testimonials.
Results
Google & Meta
60%
Revenue increment weekly
2.5x
ROAS growth
300%
increment in Meta CVR
3x
growth in Marketing Efficiency