Dosso Beauty – Elevating E-commerce Growth for USA’s Inclusive Beauty Brand – ThinkWhy

Dosso Beauty

Dosso Beauty, a USA brand for hypoallergenic hair products, partnered with ThinkWhy to boost DTC sales and offline store visits. We transformed low-ROAS campaigns into profit drivers across Meta and Google Ads.

Industry

Women Accessories

Founded

2021

Key Markets

USA

Headquarters

USA

Growth Stage

Enterprise

Website

www.dossobeauty.com

Challenges

Scaling DTC Growth and Local Footfall for a Clean Beauty Brand in the USA

Our goal: to turn low-ROAS campaigns into profit centers while driving both online conversions and in-store appointments through targeted growth strategies.

Lack of the audience and market understanding

Declining ROAS (Meta ROAS at 0.2 when we started)

Multiple goals: sales, bookings, and footfalls

Inconsistent Meta performance with fluctuating orders

Solutions

Frequent Consumer and Competitor Understanding

Scheduled regular syncs with the Dosso team and conducted in-depth competitor analysis to refine audience profiling and creative direction.

Landing Page Design & A/B Testing

We designed high-converting landing pages tailored to each objective and continuously optimized them through A/B testing. This approach helped maximize conversions across sales, bookings, and store visits.

Meta Funnel Restructuring – TOF & MOF Framework

Implemented a Top of Funnel (TOF) and Middle of Funnel (MOF) structure, ensuring a cleaner journey from brand awareness to conversions, improving order consistency.

Limited Budget – High Impact Testing

Focused on minimal, high-impact creative and audience tests instead of wide experimentation. Scaled only the best-performing audiences and ad sets.

Dynamic Creative Testing

Tested static images, GIFs, videos, and carousels to identify winning formats. Rolled out winning creatives into Advantage+ campaigns for automated scaling.

Objective-Focused Campaign Structuring

Aligned campaign objectives tightly with brand goals — prioritizing online sales first, followed by appointment bookings and in-store awareness at different phases based on business needs.

Bid Cap and Budget Strategy

Leveraged Bid Cap and Manual Bid strategies to improve cost-efficiency on Meta, while prioritizing high-ROAS campaigns on Google Search.

Cost-Efficient Scaling

Smart budget allocation, manual bid controls, and focusing on high-intent audiences allowed Dosso Beauty to scale sustainably even with constrained spends.

Multi-objective Growth

Balanced DTC growth with local footfall generation effectively — without diluting overall ad performance.

Content-Led Growth

Diversified ad formats, including testimonial videos and GIFs, increased engagement and brought down acquisition costs.

Geographic Targeting for Store Conversions

Launched location-based campaigns specifically targeting customers near the store, optimizing landing pages and creatives for store appointment bookings.