GoSun
GoSun USA pioneers portable, solar-powered products built for recreation, emergencies, and off-grid living. Driven by innovation, they make eco-friendly living easy and accessible.
Industry
Solar-powered Appliances
Founded
2016
Key Markets
USA
Headquarters
USA
Growth Stage
Enterprise
Website
www.gosun.co
Challenges
We scaled this clean energy brand across DTC channels.
GoSun, a leader in portable solar products, partnered with ThinkWhy to improve their stagnant 2x Meta ROAS and 4x Google ROAS. We restructured campaigns, optimized SKU profitability, and built a scalable DTC engine powered by ad creative innovation, analytics, and influencers.
Declining ROAS across paid channels
Limited ad creative testing
Weak audience segmentation
Lack of SKU-level profitability visibility
Need for seasonal promotion executions
No consolidated dashboard performance tracking
Solutions
Influencer-Driven UGC & Brand Engagement Campaign
We partnered with micro and mid-tier influencers aligned with GoSun’s values, providing briefs and scripts to guide authentic content. This led to high-performing UGC that boosted brand trust and engagement across paid and organic channels.
Multi-Layer Creative Testing Across Formats
Tested static images, GIFs, videos, carousels, and DPA (Dynamic Product Ads) with Advantage+ campaigns. Creative variations were built around product demos, urgency offers, and real-life UGC to find top performers
Festive Sale Campaigns Execution
Launched a festive-specific St. Patrick’s Day promotion across Meta, Google, and Pinterest with urgency-driven creatives. Tied the sale messaging with a “Green Energy” positioning to align with the brand ethos, leading to a sharp uptick in conversions during the campaign window.
Prioritizing High AOV Products to Scale Profitably
Analyzed SKU margins and AOV data, and shifted advertising focus to high-ticket, high-margin products like GoSun Fusion and GoSun Flow Pro. This maximized ROAS and minimized CAC.
LTV Cohort Analysis for Profitable Scaling
Implemented cohort-based LTV (lifetime value) analysis to identify customer groups with the highest repeat rates. Focused budget allocations on these profitable segments for sustainable, long-term growth.
Custom PowerBI Dashboard Creation
Developed a fully customized PowerBI dashboard integrating Meta, Google, Shopify, and Amazon data to provide real-time performance tracking across channels, SKUs, and campaigns—enabling faster and sharper decision-making.
Merchant Center Feed Optimization
Manually corrected data feed errors, updated shipping and pricing information, and ensured consistent Merchant Center health to prevent product disapprovals and maximize Google Ads scalability.
SKU-Level Profitability
Micro-managing SKU-specific portfolios helped us double down on profitable products while pulling back spend from low-margin SKUs.
LTV-Based Scaling
By analyzing repeat purchase behaviors, we created profitable customer segments, reducing dependency on cold traffic alone.
PowerBI Dashboard
The customized dashboard allowed monitoring of ROAS, CAC, and LTV trends across platforms, accelerating optimization cycles.
Prioritizing High AOV Products to Scale Profitably
Analyzed SKU margins and AOV data, and shifted advertising focus to high-ticket, high-margin products like GoSun Fusion and GoSun Flow Pro. This maximized ROAS and minimized CAC.
Results
GoSun USA
Through creative innovation, SKU-wise precision, influencer collaborations, cohort-based scaling, and advanced data dashboards, we helped GoSun transition from stagnant returns to sustainable growth.
This case study proves: with the right strategy, clean energy brands can shine not just in mission—but in margins too.
2X
Growth in Meta Platform Conversions
4X
Growth in Google Ads Conversions
5.2X
ROAS for Google Ads
$0.79
Meta CPC Achieved