Haldiram’s
Haldiram’s, India’s most loved snacking brand, wanted to go beyond tradition during festive season—by driving DTC growth through its website. That’s where ThinkWhy stepped in.
Industry
Snacks & Sweets
Founded
1937
Key Markets
India
Headquarters
India
Growth Stage
Enterprise
Website
www.haldirams.com
Challenges
Haldiram’s, a household name in India, wanted to drive D2C growth beyond tradition during the festive season. ThinkWhy stepped in with a festive-focused strategy, helping boost online sales through haldirams.com.
Strong reliance on offline sales and marketplace presence
Lack of deep insights into SKU-level performance on DTC
Limited performance-based structure in Meta ads
High RTO rates affecting profitability
Brand Equity Storytelling
Solutions
Highly Engaging & Conversion Focused Content Creation to Capitalise Festival Period
We crafted a content strategy to boost brand awareness and engagement, driving conversions organically. This included Reels, interactive Stories, high-quality product shots, and festive recipe videos using Haldiram’s snacks. Visually rich, relevant content kept the brand top-of-mind and reduced dependence on paid promotions.
Festival-First Strategy
We crafted a festive-first campaign playbook, rooted in the spirit of Diwali. From exclusive Mithai Bundles tailored for gifting to emotional ad hooks celebrating the “Taste of Tradition,” every element was designed to resonate with the season. Clear, timely delivery messaging further built trust and convenience for online buyers.
Scaling and Creating different campaigns
We partnered with Haldiram’s to boost their D2C sales during the festive season. We promoted Mithai bundles and created emotional, high-performing Meta ads.
Our team built a strong funnel focused on awareness, engagement, and conversion. We analyzed SKU-level sales and reduced RTO with smart strategies.
Advanced Meta Ad Strategy
Our Meta strategy for Haldiram’s went beyond just boosting posts. We tapped into family moments, festive gifting, humor, and convenience. Real-time A/B testing and audience experiments with NRIs, metro parents, and festive shoppers helped us optimize fast. Smart budget rules scaled what worked—and paused what didn’t.
SKU-Level Sales Intelligence
We dove deep into SKU-level analytics to fine-tune performance. High-performing sweets, snacks, and bundles were prioritized, while low-performing SKUs were pulled from key campaigns. We also launched micro-campaigns for products showing sudden regional demand spikes.
Promoting AOV Products
We strategically promoted high-value Mithai and snack bundles to increase the average order value.
Achieving Profitable Growth
Rather than just chasing revenue, we tracked contribution margin to ensure every sale added to bottom-line profits.
Optimised for Incremental Reach
We ran continuous creative experiments on Meta Ads to uncover what resonated best with new audience segments.
Return-To-Origin (RTO) Analysis
To protect margins during peak volume, we excluded high-RTO pin codes from COD campaigns, introduced prepaid-only offers with wallet cashback incentives, and coordinated with Haldiram’s logistics team to realign delivery promises for smoother fulfillment.
Results
Haldiram’s India
For legacy brands like Haldiram’s, the key to D2C success lies in respecting tradition while mastering digital evolution. With the right creative direction, advanced analytics, and performance-led Meta strategies, we helped a heritage brand win in a new-age channel—profitably.
74%
Increased in Revenue in 90 Days
30%
Boost in Conversion Rate
22%
Reduced Return To Origin (RTO)
34%
Incremental Revenue During Festive Time