Laiki Crackers

Laiki Crackers, known for clean-label rice snacks, partnered with ThinkWhy to boost their Amazon USA presence. In 6 months, our growth strategy turned their visibility, conversion, and sales challenges into compounding wins.

ThinkWhy transformed our Amazon PPC strategy, driving a 300% sales increase and boosting our brand visibility. Their hands-on partnership model made them feel like an extension of our team, not just an agency.

Highly recommend for any brand looking to scale on Amazon!

Pradeep Akkunoor

Founder & CEO

Industry

Healthy Snacking

Founded

2014

Key Markets

USA

Headquarters

USA

Growth Stage

Scale Up

Website

www.laikicrackers.com

Challenges

Before we stepped in, Laiki faced several growth hurdles on Amazon.

Despite strong retail demand, Laiki faced inconsistent sales on Amazon due to poor visibility, unoptimized listings, low conversion rates, and ASIN hijacking by unauthorized sellers that affected pricing and Buy Box control.

Low Amazon sales despite retail demand

Poor search visibility

Weak creatives and targeting

Pricing and Buy Box issues due to hijackers

Solutions

Listing Optimization to Improve Conversion Rate

We restructured titles, bullet points, and backend keywords while rewriting descriptions to focus on benefits, not just features. Additionally, mobile-optimized A+ Content helped boost conversion rates significantly.

Creative Optimization Strategy

We refreshed all key product visuals with crisp lifestyle images, infographic overlays, and high-quality packaging displays. This uplifted ad CTR and enhanced product page engagement.

New Product Launches

We helped Laiki Crackers launch their new product line on Amazon. With optimized product listings with compelling visuals and persuasive copywriting, ensuring brand consistency across all touchpoints.

By aligning creative assets with Laiki’s core values of simplicity and health, ThinkWhy enhanced the brand’s appeal to health-conscious consumers, leading to increased visibility and sales on the platform.

Manual Targeting with Generic & Brand Keywords

We moved away from broad targeting and set up manual campaigns using a mix of high-intent brand terms and relevant generic keywords for discoverability.

Brand Awareness

Brand visibility refers to the extent to which a brand is recognized, noticed and remembered by its target audience.

Sponsored Brand, Display & Product Ads

We launched top-performing Sponsored Brand and Product ad formats across SKUs to boost visibility and support each stage of the buying journey.

Inventory Projections & Suggestions

Marketing scale was tightly aligned with inventory movement—helping prevent stockouts and plan future pushes based on demand data.

Increased Discoverability

Manual targeting, combined with Sponsored Brand and Display formats, helped the brand get discovered by a wider, more relevant audience.

Higher Conversion Rates

Our creative upgrades and listing optimization significantly improved product engagement and purchase likelihood.

Scaling Without Stockouts

Forecasting inventory and aligning it with growth pushes ensured seamless scaling without disrupting the customer experience.

Budget Allocation Optimization

We optimized budget distribution based on campaign performance and profitability, ensuring maximum impact per dollar spent.

Results

Laiki Crackers USA

With structured campaign execution, conversion-led listings, and a proactive inventory + ad strategy, we helped Laiki Crackers build sustainable momentum on Amazon USA. This case is a clear example of how data-backed decisions and creative alignment can turn underperforming listings into Amazon bestsellers.

3X

Increase in Overall Sales

218%

Growth in Sponsored Sales

240%

Increase in Impressions

#10

Category Rank on Amazon