Pintola
Pintola partnered with ThinkWhy to craft a scalable growth strategy that fused brand storytelling with data-driven performance marketing — driving conversions, boosting engagement, and leading the health food category.
ThinkWhy helped us build our brand engagement, social paid revenue, and influencer content strategy in the early days of Pintola’s journey.
The team’s efforts helped Pintola build its brand equity in the early days.
Anand Patel
CMO, Pintola
Industry
Food & Beverage
Founded
2012
Key Markets
India
Headquarters
India
Growth Stage
Scale Up
Website
www.pintola.in
Challenges
Low Brand Awareness & Performance
Despite having a quality product, Pintola lacked widespread recognition among its target audience. The absence of strong visibility made it harder to compete in the crowded peanut butter market and convert new customers with sufficient ROAS.
Low Brand Awareness & Visibility
Low Social & Customer Egagement
High Cost of Advertising
Needed Influencer Campaign at Scale
Solutions
Influencer Marketing for Brand Visibility and Sales Growth
To boost Pintola’s brand awareness and sales, we leveraged influencer marketing by collaborating with relevant influencers who aligned with the brand’s values. These influencers created authentic content, showcasing Pintola Peanut Butter in engaging and relatable ways. This strategy not only enhanced brand visibility but also led to a significant increase in sales on Amazon. Additionally, the campaign encouraged User-Generated Content (UGC), fostering organic conversations and trust around the brand.
Brand-led Conversion Ad Campaigns
We launched conversion-focused ads built around key product USPs like “American Recipe,” “High Protein,” and “No Added Sugar.” Creatives were optimized weekly with hooks, formats, and messaging that resonated with fitness-conscious consumers.
Influencer Marketing Engine
A robust influencer program was designed to scale awareness and build trust across tiers. From everyday fitness creators to former beauty pageant winners like Miss Asia 2018 Sanjana, we co-created authentic content that turned into high-performing ads.
UGC + Performance Ads
Leveraging UGC and influencer content, we built thumb-stopping video ads for platforms like Meta and YouTube. These formats increased CTRs and improved conversion efficiency at scale.
Social Engagement & Product-Centric Storytelling
We designed a narrative-first content strategy across social channels, spotlighting real customer stories, behind-the-scenes product craftsmanship, and educational posts on health benefits.
Each product — from Dry Fruit Chikki to Performance Peanut Butter — was positioned not just as a snack but as a lifestyle choice, creating a community of health-conscious followers who engaged, shared, and celebrated the brand.
Turning Products Into Conversation Starters
Our social media strategy transformed everyday products into trending topics. By crafting snackable content around nutrition, fitness, and clean eating, we built product awareness while encouraging shares and saves. Engaging visuals, relatable captions, and interactive formats like polls and reels made Pintola stand out on crowded feeds.
Influencer-Driven Content Engine
We collaborated with over 100+ fitness and lifestyle influencers to build trust, drive UGC, and convert engagement into sales. Each piece of content was repurposed into high-performing ad creatives across social and performance campaigns.
Weekly Creative Optimization
With a focus on thumb-stopping content, we generated 20+ creatives every week and tested different hooks, formats, and messages to scale what worked best—resulting in over 250+ high-performing ad creatives.
Product-Led Engagement Strategy
We amplified interest through product-centric storytelling around core SKUs like Peanut Chikki and Performance Peanut Butter, supported by reels, polls, and educational posts to build organic engagement and brand recall.
Results
Pintola Peanut Butter
We helped Pintola achieve 7X revenue growth and 8X ROI through brand-led ads, influencer campaigns, and weekly creative optimization, turning their high-protein products into a fitness community favorite.
3.2X
Sales Growth
100+
Successful Influencer Collabs
8X
ROI Achieved
20+
Ad Creatives Created Weekly