Trillion London
Trillion London is redefining European fashion with a bold, contemporary edge that brings sophistication and style to every wardrobe.
We’ve been working with ThinkWhy for over 2 years and couldn’t be happier. Their expertise in Amazon and DTC growth helped us scale across UK, Europe and USA. The team’s professionalism, dedication, and quick support have consistently delivered outstanding results.
– Team Trillion London
Industry
Women Accessories
Founded
2021
Key Markets
London
Headquarters
London
Growth Stage
Enterprise
Website
www.trillionlondon.co.uk
Challenges
We made result-focused
strategies for business.
We knew what exactly it needed to do. As we work to increase our visibility on Amazon, we aim to share this vision with a broader audience, allowing more customers to experience the craftsmanship and unique style that Trillion London represents.
Products are seasonal
Competitive products
Inventory Projection issue
ASIN hacking – Initiated Transparency
New Market enrollment
Solutions
Showcasing Timeless Elegance and Quality on Amazon
Enhanced visibility on Amazon will enable us to reach those seeking clothing that’s not just fashion but a statement of elegance, quality, and authenticity.
Brand Storefront
It is a customizable storefront that allows brands to showcase their entire product line in a branded, immersive shopping experience. It helps in boosting brand visibility, increasing customer trust, and improving product discovery, driving more traffic and sales.
Featured in product listings
the Brand Story section provides an opportunity to communicate the brand’s mission, values, and unique selling points.
Enhanced Brand Content (EBC)
now referred to as A+ Content, is essential for brands on Amazon as it enhances product listings with visually appealing and informative content. By incorporating rich images, detailed product descriptions, and comparison charts, EBC helps customers make informed purchasing decisions
Brand Awareness
Brand visibility refers to the extent to which a brand is recognized, noticed and remembered by its target audience.
Scaling and Creating different campaigns
Pay-Per-Click (PPC) advertising is a common strategy for gaining visibility but managing the ad budget and optimizing campaigns is challenging at times, especially when competing with wellfunded advertisers.
We continuously analyze and adjust ad strategies to maximize visibility, clicks, and conversions, ensuring our clients achieve the best possible return on their ad spend. By leveraging data insights and A/B testing, we refine targeting, bid strategies, and creative assets to reach relevant audiences and stay ahead of competitive trends. This approach not only boosts campaign performance but also drives sustainable, long-term growth for our clients’ brands on Amazon.
Inventory Projection Suggestion
Advertising campaigns should be timed with inventory availability to prevent stockouts or overstock. We made sure TL does not cut loose due to inventory issues.
Opting for Deals
Lightning Deals and Best Deals are promotional offers on Amazon that help brands increase sales and visibility by offering time-limited discounts. We kept a watch on different deals at all times be it festive season or normal days.
Brand P&L Management
We go beyond campaign management & Offers management by analyzing detailed payout reports to gain insights into our clients’ financial performance. By downloading and examining deductions (operating costs) and net profits.
Brand™ Protection
Transparency Codes on Amazon are part of Amazon’s Transparency Program, designed to help brands combat counterfeit products and ensure product authenticity.
Keyword, Pricing & Competitor Analysis
We conducted thorough keyword research to identify relevant keywords that potential customers were searching for. We used tools like Amazon’s tool Helium10 to find the best keywords for our products.
Pricing Analysis involves evaluating the pricing strategy of a brand’s products to ensure competitiveness, profitability, and alignment with market trends.
Results
Trillion London – UK Geography
We partnered with Trillion London, a UK-based apparel brand, to drive significant growth and improve profitability. Through strategic media buying, content optimization, and targeted campaigns, we achieved remarkable year-over-year revenue growth and a substantial increase in daily sales outside of peak seasons. Our approach also led to a dramatic reduction in advertising costs, significantly enhancing overall efficiency and profitability.
2X
Peak Season YoY Revenue Growth
4x
Growth in Per Day Revenue
50%
YoY Growth in revenue
Trillion London – Italy Geography
Building on the success in the UK, we expanded Trillion London’s operations to European countries. We got great success on Amazon Italy, driving impressive results within a short period. Our strategic approach led to a significant increase in revenue and daily sales, with a notable improvement in conversion rates. We also enhanced profitability by improving advertising efficiency, resulting in stronger organic sales and a substantial recovery in both ACOS and TACOS year-over-year.
2X
Sales Growth Quaterly
80%
Organic Sales Growth
65%
Decrese in YoY ACOS
47%
Decrease in YoY TACOS
DTC Website
Overall Challenges
Enhanced visibility on Amazon will enable us to reach those seeking clothing that’s not just fashion but a statement of elegance, quality, and authenticity.
Solution: Shifted to Shopify with better tools & optimizations. Standardized pricing across the site for a seamless shopping experience.
Solution: Added testimonials to build credibility. Model images enhanced product visibility, improving engagement and trust.
Solution: Gradually increased spending based on needs. Focused on traffic ads to gather data with lower CPCs at the initial stage.
Solution: Followed up with Shopify to recover the account. Removed payment methods and restricted access to prevent further issues.
Solution: Introduced add-ons like gift wrapping for easy gifting. Created bundles & combos to increase sales and boost average order value.
DTC
Performance Challenges
Enhanced visibility on Amazon will enable us to reach those seeking clothing that’s not just fashion but a statement of elegance, quality, and authenticity.
Solution: Started with traffic ads to improve the data and increase the spends. Initially 2-3 campaigns launched to improve the spends.
Solution: A new ad account launched with a backup payment method to ensure the smooth running of the ads.
Solution: Multiple interest-based audience-tested to improve the conversions. Location-based targeting to enhance the relevancy. Focused on an age-group-based audience
Solution: Landing pages were reviewed and updated. Catalog product links were fixed and a manual catalog was created to ensure the products had no errors.
Solution: Started offer-based ads, to boost conversions. Refined audience to decrease the cost per purchase
Results
DTC Website Sales Growth
60%
Revenue Increment Weekly
2.5X
ROAS Growth
300%
Increment in Meta CVR
3x
Growth in Marketing Efficiency Ratio