Zone Syrups
Zone Syrups, a premium Indian brand known for bold flavors, struggled to scale on Amazon. Partnering with ThinkWhy boosted their visibility, profitability, and category leadership through marketplace optimization and expansion.
ThinkWhy not just helped us grow sales by 100-150% in just 1.5-2 years, but also boosted profits by 15-20% even after excluding all expenses.
Udit Jain
Director, Zone Cyrups
Industry
Beverage Mixers
Founded
1921
Key Markets
India
Headquarters
India
Growth Stage
Enterprise
Website
www.zonesyrups.com
Challenges
Achieving Consistent Sales Velocity for Seasonal Category
We knew what exactly it needed to do. As we work to increase our visibility on Amazon, we aim to share this vision with a broader audience, allowing more customers to experience the flavors and quality that Zone Syrups brings.
Improper ad account limiting scale
Low conversion rates on product listings
Seasonal sales dependency causing inconsistency
Intense competition from B2C players for visibility
Solutions
Complete Ad Account Restructuring
We rebuilt the Amazon ad architecture from scratch—reorganizing campaigns around clear targeting layers (Brand, Category, Competitor) and removing overlap. This allowed for sharper optimization and clean reporting.
SKU-Level Optimization and Profitability Analysis
Conducted deep SKU analysis to identify bestsellers, high-margin products, and underperforming SKUs. Campaigns were then aligned to prioritize scaling profitable products and controlling spends on low-margin SKUs.
Featured in product listings
the Brand Story section provides an opportunity to communicate the brand’s mission, values, and unique selling points.
Strategic Scaling with Multi-Layered Campaigns
Launched self-defense campaigns (Brand Protection), banner ads, and product targeting campaigns, ensuring both offensive and defensive growth strategies were in place.
Brand Awareness
Brand visibility refers to the extent to which a brand is recognized, noticed and remembered by its target audience.
Expanding to Vendor Central
To future-proof scaling, we facilitated Zone Syrups’ entry into Amazon Vendor Central, allowing the brand to tap into higher visibility placements like Subscribe & Save, and bulk purchasing from Amazon Retail.
Deals, Prime Exclusive Discounts, and Vouchers
Planned periodic Lightning Deals, Best Deals, and exclusive Prime promotions to drive volume spikes, especially during seasonal peaks like summer beverage demand.
Seasonal Sales Maximization
Lightning Deals, vouchers, and Prime Exclusive promotions were timed with seasonal beverage consumption patterns, maximizing ROI.
SKU Profitability-First Scaling
Focused investments on high-margin, fast-moving SKUs while controlling exposure on lower-profit products to maximize campaign profitability.
Vendor Central Expansion
By moving selected products onto Vendor Central, Zone Syrups tapped into new growth levers while protecting B2C margins.
Deep Keyword, Pricing, and Competitor Analysis
Leveraged Helium10 and in-market research to consistently refine keyword strategies, monitor pricing competitiveness, and stay ahead of new entrants and similar product players.
Results
Zone Cyrups
Through marketplace optimization and strategic Vendor Central growth, ThinkWhy enabled Zone Syrups to transition from fluctuating sales to sustained, profitable leadership in the beverage flavoring category.
75%
Growth in YoY Seasonal Revenue
35%
YoY Overall Revenue Growth
50%
Drop in ACOS
2.5X
Growth in Daily Sales